Mag-Big is gearing up for their Second Annual Alley 33 Fashion Event. They have partnered with Siren Nation to present a one-of-a-kind fashion show in the heart of Hawthorne Blvd on Saturday, July 28th at 7pm. Cassie Ridgeway, co-producer of Alley 33, plans to bring locally made couture and ready-to-wear apparel to her fellow Portlandians in this unique “urban runway” setting.E+E: So tell us about Alley 33. We are intrigued!Cassie Ridgeway: We are so excited about the event, especially since it’s right in our backyard. Alley 33 will bring over twenty designers directly to the public space on an urban runway that we construct in an actual alley. This year’s line-up of designers includes Alicia Wood, Urchin ReDesign, A.U. Clothing, J.Calderon, and many more. It is going to be an amazing show.What I loved most about last year is the community feel before the event. The day of, all local store owners were outside sweeping and getting the alley ready. No one asked them to help, they just came out, rolled their sleeves up and the work was done.E+E: You opened Mag Big back in 2010. Tell us about the shop.CR: Mag-Big focuses on hand-made, Portland-based clothing and local artists. We’ve sold products from over 450 designers from Portland, Oregon. We have clothing, jewelry, housewares, body care, crafts and visual art. Our efforts to support small production seamstresses extend from ready-to-wear, easy-fit garments to re-designed and upcycled garments to evening wear and tailored clothing. The line of clothing we make in-store is all re-designed, using bolts of vintage fabrics to construct more contemporary styles.E+E: What are some of the up-and-coming Portland designers that Mag Big houses?CR: I love Una Rose’s line of clothing. She is a very young designer with some of the most cutting edge re-designed garments I’ve seen. We are also extremely proud of Make It Good Clothing. Avery and Leah, from Make It Good, are a looking glass for Portland designers who seek to produce on a larger, more professional scale. Their line is entirely sewn, silk-screened, and uses organic fibers.
E+E: You get to see a lot of Portland and the people that make it up. What do you love most about this place?CR: Now that I am a small business owner, my favorite thing about Portland is the sheer potential we live in. There are so many incredible people and so many collaborative efforts that we can dig into, it just seems like a time to be active in this city. I am so proud to follow the work of people in our community like December Carson, Rachel Blumberg, Beth Olson, Brooke Weeber, Krista and Leah Stovel. These are just some among the many that shape my ambition every day with their hard work. So what I guess I love about Portland is that we're making it happen as a community.
E+E will be there front and center! Can't wait!Alley 33Saturday, July 28thDoors at 6pm. Runway show at 7pmHawthorne and SE 33rd Ave.$12 advance tickets, $15 door tickets - Buy them here Photos taken by: Beth Olsen