MUSICEYES & EDGE

WEARSHARE

MUSICEYES & EDGE
WEARSHARE

Snap it. Wear it. That’s the simple explanation of WearShare, but there’s so much more to discover! We are digging the new brand which actually allows you to showcase your own photos on a bracelet. Not only are these amazing gifts for your BFFs, BFs, GFs, and family (is there a cool abbreviation for that yet that we don’t know about?) but read below about others’ ideas for these innovative new accessories.E+E: How did the idea of Wearshare come about? What was the "light bulb moment"?WearShare: In August 2010 my family and I were sitting in our car north of Cannon Beach, when my mother turned and asked if it might be possible to make a charm bracelet out of Facebook photos. My first thought was that the photos would be interchangeable, like small charms, and this seemed complicated because of all the moving parts. She elaborated, saying that a bracelet with your personal photographs could bring people back together, face-to-face, communicating directly and in person rather than in the digital space of social media.This was the origination of the concept but I started taking it seriously in January 2011 when Kavan, my good friend from USC film school, and I started working on it everyday. From that moment on we had hundreds of small and a handful of large 'light bulb moments' that eventually melded together to create what Wearshare is today. One of the best was formed through an idea to give two bracelets to our first 1,000 customers as a promotion. We immediately realized that giving two bracelets, of the same design, was a really fundamental part of the brand, to really make it a friendship bracelet and emphasize sharing: One to Wear, One to Share.E+E: What makes your team work so well?Wearshare: The concept itself is so compelling that as we started thinking about it, and working on it, the idea continued to open and reveal more and more layers of potential awesomeness. So, in those early days, we worked every day chasing down a concept by trying to figure out what we needed to make it happen. We consistently broke the large vision down into small problems. For example, we started trying to print on white silicone, a photo bracelet version of the now ubiquitous rubber bracelets. We immediately started thinking about the UI of the website and the tools we wanted to give our users so that they could design really cool bracelets with their photographs. We imagined deep integration with existing social networks, Facebook, and later Instagram, as well as other integrations and features we have yet to launch. We also had to start tackling the manufacturing, shipping, and distribution problems. All in all, the secret sauce, was and still does lie in daily work, clear communication, delegation of responsibility, and fun. We have a really great time and its only getting better.E+E: What's the best/worse Wearshare bracelets you have had come through?Wearshare: We did a free giveaway in May 2012 and received 4,000 orders in 12 hours. At least half these bracelets featured babies and young children. After this we were confirmed in our theory that mothers will love Wearshare because its a new and unique way to show off their children. Some of the most unique mommy bracelets featured sonogram photos alongside photos of the child as an infant and toddler. The most touching are definitely the memorial bracelets we receive. In our first year we encountered many mothers who had lost children due to tragic accidents and a lot of teen deaths due to car accidents. I never expected to become a part of so many deep, painful stories through Wearshare. We've had some hilarious bracelets come through, there is one of an OG Hipster that cracks us up every time.E+E: 2013 is here! What's fresh and new for Wearshare?WS: One of our main focuses for this year is partnering with nonprofit organizations, lifestyle brands and celebrities to raise money for great causes. Every bracelet design has a Hub page, which is basically a profile for the design that presents the photos on the bracelet in full resolution and links through to the designer of the bracelet. In regards to development, 2013 will be about expanding the functionality of the Hub page. Imagine being able to design a bracelet for your boyfriend or girlfriend and include your favorite song on the Hub page, so that when they scan the bracelet, your song plays. That is one of the visions. Or imagine being able to show a video promoting your favorite NPO's cause via the Hub page, that is where we are going this year.  Mobile development is happening as well. We are really excited to get Wearshare working beautifully on the iPhone, iPad and Android platforms.Desperate for a Wearshare of your own? Well here’s your chance. Grab your phone, post a pic on Instagram tagging both @eyesandedge and @wearshare and explain why the pic makes you happy. You could win 2 free bracelets. Just for sharing a pic that makes you happy. Yes! 2 bracelets to share with your friends + fam! FIVE winners will be randomly selected by 1/23. Readdddy, GO!