MUSICEYES & EDGE

SoundCloud Hero - Zefora

MUSICEYES & EDGE
SoundCloud Hero - Zefora
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In less than a year, Soundcloud, the popular German music distribution and music sharing site, has allowed one Portland-based singer/songwriter to build a passionate and ever-growing fan base spanning several countries. Zefora, now the community organizer for Portland Soundcloud users, shares over one hundred tracks on her page alone. Of course, once you listen to her title track, “Lilu’s Song,” you can begin to understand why the earthy sound effects and dreamy vocals have garnered her countless glowing reviews.[soundcloud url="http://api.soundcloud.com/tracks/44796155" iframe="true" /]It should be no surprise that Zefora is a professionally trained musician, but it may very well be her degree in biology and her career “moonlighting as a neuroscientist by day” which has allowed her to tap into the very physical release her music offers the listener. The catchy mix of crashing ocean waves, electro beats, and Zefora’s euphoric voice in “Lilu’s Song” is but a prelude to what we at The EYES + EDGE find to be her best track, “Calling You.” Zefora collaborates with several other artists on many of her tracks, but “Calling You” is her perfect experiment; Zefora’s chilling vocals mixed with raw beats from “Stizreth” creates a track that is both hypnotic and restless.What makes Soundcloud different from other music sharing sites is the community aspect of it all. When we sat down with Zefora, she defined the community as a space to collaborate, share and socialize on matters that are so important to people across the world, and in our own backyard, Portland. Just like PDX, there is little room for negative comments on the sites. Zefora states, “Even if someone comments negatively on my music, I won’t have to respond. My followers will blast the nay-sayer and the matter will be resolved.” It’s as easy as that. Everyone is positive, supportive and a community of singers, songwriters and collaborators.This high level of artistic experimentation is nurtured and celebrated on Soundcloud, where musicians of all genres can freely and easily collaborate. Zefora, the Soundcloud Hero for Portland, is hoping that the Soundcloud community that has developed online will be motivated to meet in person. Acting as a volunteer representative for Soundcloud, Zefora’s objective is to “bring people together” and link promoters with musicians, and musicians to their audience. Zefora mentioned that she’s like a bridge that helps these individual sections of the Portland music scene find each other and develop connections that can then be promoted on Soundcloud.At the moment, her primary goal is to promote the Global Meet-Up at the Lucky Lab on May 17th. Welcoming the Soundcloud community to meet with their fellow artists was the inspiration for the event, but the community meet-up is open to everyone with an appreciation for music, users and non-users of Soundcloud alike. It’s one of many meet-ups that takes place around the world with all her site fans.If you are an artist interested in joining up, Zefora recommends that new users not focus on acquiring listeners or finding an audience. Instead, she recommends they just “start collaborating” with other artists. “Soundcloud is about the community, about the people, about the connections.”[soundcloud url="http://api.soundcloud.com/tracks/37957984" iframe="true" /]