MUSICEYES & EDGE

SORELstyle

MUSICEYES & EDGE
SORELstyle
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Sorel is ramping up the season with a new social media campaign and video series called SORELstyle (#SORELstyle) featuring top stylists giving expert advice on how to style your SOREL boots for the season. The folks over at R/West, a full-service marketing agency based in Portland, Ore. collaborated on this venture with Sorel and we couldn't be more impressed.They brought in top style influencers to inspire people on how to wear the new Fall/Winter 2012 collection of Sorel boots (effortlessly), dish out styling tips and ultimately just add a skip to your step (a step, that is preferably in the new Conquest Carly boot, shown below). Yeah, we need those boots.The first of the video series launches with Kemal Harris, from the celebrity styling duo Kemal + Karla. Try not to get too attached to that brown leather jacket seen in the vid."The SORELstyle by Kemal series includes eight style videos that will be unveiled on its Facebook page, http://www.facebook.com/sorelTwitter feed (@sorelfootwear) and YouTube channel over the next few months. SORELstyle will also feature stylist-curated Pinterest boards and Polyvore sets, as well asbehind the scenes exclusives on Instagram.Each video features one of SOREL’s fall or winter boots: Conquest Carly™,Joplin™Slimpack™ RidingMedina™ Rain HeelJoan of Arctic™ WedgeChipahko™ BlanketCate the Great™ Deco and the Joan of Arctic™ Reserve.  SOREL is available at retailers such as NordstromThe Tannery and online at www.sorel.com."Let the fall shopping begin!