SORELstyle
Sorel is ramping up the season with a new social media campaign and video series called SORELstyle (#SORELstyle) featuring top stylists giving expert advice on how to style your SOREL boots for the season. The folks over at R/West, a full-service marketing agency based in Portland, Ore. collaborated on this venture with Sorel and we couldn't be more impressed.They brought in top style influencers to inspire people on how to wear the new Fall/Winter 2012 collection of Sorel boots (effortlessly), dish out styling tips and ultimately just add a skip to your step (a step, that is preferably in the new Conquest Carly boot, shown below). Yeah, we need those boots.The first of the video series launches with Kemal Harris, from the celebrity styling duo Kemal + Karla. Try not to get too attached to that brown leather jacket seen in the vid."The SORELstyle by Kemal series includes eight style videos that will be unveiled on its Facebook page, http://www.facebook.com/