MUSICEYES & EDGE

PACIFICA

MUSICEYES & EDGE
PACIFICA

The Pacifica Manifesto reads:

LOVE WHAT YOU DO AND DO

WHAT YOU LOVE.  GREAT WAVES MAKE FOR GREAT DAYS.

DON'T FOLLOW TRENDS, FOLLOW YOUR HEART.  INVENT

A NEW WORLD AND KEEP TIES TO THE OLD ONE.

EYES+EDGE couldn’t agree more. With tremendous insight and worldly perspective, Brook Harvey-Taylor shares what it’s like to be the founder of a successful perfume and fragrance business.E+E: You've said in the past it was the Tom Robbins Novel "Jitterbug Perfume" that started your obsession with scents. Did you ever imagine your passion would grow to a career and successful business?Brook Harvey-Taylor: Honestly, I feel like I am one of the luckiest people in the world. I am eternally grateful for being able to do what I love.  When I was younger, I didn't put limits on what I could do and I never sat back and considered whether or not the fragrances I did would sell.  It was like art you put it out there and hope you get a response.  But it is the act of putting it out into the world that was the most important thing to me.  I didn't think about making money or a career.  I just thought about making great fragrances.

E+E: We love the Pacifica Manifesto. Why do you believe romance, travel and adventure are so important?BHT: I could go on and on about this one line, it has many meanings for us.  But most important is that it says that they are all in a days work.  It is a kind of a Zen moment- find it in the work.  Find the romance, adventure and travel in what you do.  Romance is the  spice, it's what keeps us moving in this life.  Keeps us waking up in the morning and getting out of bed.  Without it, what is this life?   Travel is a way to step outside of yourself, to have a moment where you can be who you really want to be.  There is something magic in anonymity, the unfamiliar, the isolation (even if it means being isolated with the ones you love) that makes us appreciate everything more.  I feel like I am my most true self when I am on vacation in a tropical place with my family.  But it is that magic that you bring home with you and you can return to it anytime.  And adventure, it is what keeps us young. You can make anything an adventure.  You can make your day an adventure.  Live your life with romance, travel and adventure even if you are just home with your kids.

E+E: Being half Tibetan, I'm curious with scents like Tibetan Mountain Temple and Brazilian Mango Grapefruit - what's the process of putting together these fragrances? Do you travel to those places or get inspiration from other sources?BHT: Tibetan Mountain Temple was the first scent I created.  It is a huge fan favorite and is still one of our best sellers on our website.  The scent was a convergence of events: I was listening non-stop to Ill Communication by the Beastie Boys and reading about Adam Yaunch's commitment to the Tibetan Freedom movement  (RIP MCA). My husband and I were just back from a trip to Cambodia and Vietnam where we visited a lot of different temples and I personally was exploring Buddhism, having just read a life-changer, Everyday Zen: Love and Work by Charlotte Joko Beck.  I became obsessed with incense, which is what these things started to have in common for me (since I relate everything back to scent). It was burning inside every temple I had visited and I loved how the scent of it helped move me into the moment.  You could be standing inside an incredibly peaceful place while outside the door a street was bustling with craziness.  I wanted to create a scent that embodies this feeling, a scent that was like incense.Brazilian Mango Grapefruit became about the clean, bright experience of a tropical fruit exploding in the air.  Mango is such a symbolic and important fruit in so many cultures.  From India to Brazil.  The story I told landed the scent in Brazil because of the grapefruit notes and the sexiness of the fleshy, sultry mango.E+E: We know you don't have one specific favorite scent, but what about your family? Any favorites?BHT: Right now Island Vanilla and Indian Coconut Nectar are big in my family.  They are new.  They are exciting.  But my three go-to's are Lotus Garden, Sandalwood and Tibetan Mountain Temple.E+E: You obviously have traveled around the world, but is there anything specific you miss about Oregon when you are away?BHT: I miss the Oregon Coast.  Surfing at Short Sands.  I miss spring in Portland.  The lilacs, the way the entire city seems to bloom with the excitement of the summer coming.  I miss the food scene.  I miss the culture that exists only in Portland.  Its not a "hipster" culture as blogs/ reviewers like to call it, it is Portland culture.  It is its own deal mixed with rain, unfettered idealism and incredible ideas.  There is no other place on the planet that would produce Cal Skate, Voodoo Doughnuts, Pine State Biscuits, the Shins or Pink Martini.  I miss breakfast at the Bijou, drinks at the Driftwood Room Bar or Clyde Common.  I miss the vegetarian and vegan options.  And I REALLY miss New Seasons Market.E+E: What do you see for the future of Pacifica?BHT: Changes.  In a really great way.  An big evolution in what we do.  Keeping ties to the old and moving into the future.  Photo Courtesy of: http://www.pacificaperfume.com/