There’s a new salon in town (specifically, in NE Portland), and it’s definitely one you’ll want to check out. Blueprint Modern Hair, with its design-heavy aesthetic, brings some serious style to the newly constructed block of retail spaces on Couch Street. Owner Jeff Davidson has years of experience in the industry working at prestigious salons in Santa Monica, California and in Portland. Davidson brought on LA stylist, Natalie Joseph, who not only rocks the best looking red hair on the planet, but also has the energy and attitude that would get anyone excited about their hair.
And speaking of Natalie, if you mention EYES + EDGE when booking a cut or color service with her, you’ll receive a FREE Oribe conditioning treatment. That’s Oribe, people...you want it and your hair probably needs it.E+E: What was the inspiration behind Blueprint Modern Hair?Jeff Davidson: It started with a love of postmodern space age design. I have been somewhat obsessed with the Danish designer, Verner Panton, for years. I wanted to bring a certain intimacy and sense of playfulness to my work environment, so I decided to try a salon that might be found on a 1960's spaceship. Playing legos with my son helped me choose my blocked-out color scheme.E+E: How did you come up with the name?JD: I needed a name that would convey that we were a design-focused salon. My initial training in hair came from Sassoon. The training is very technical. I would have to draw architectural diagrams to accompany all of my cuts. Our salon buildout was also brand new construction, so I was quite literally marking up blueprints during the initial planning stages. My mom called me three times to tell me that I should change the name; she didn't think anyone would get it. I hope to prove her wrong.E+E: How long have you been doing hair?JD: 10 years.E+E: Any great/hilarious/tragic/unforgettable stories from all the years in the industry?JD: I had a client in Santa Monica that went off of the deep end. She came out of the salon changing room wearing nothing but jeans and a bra. I gave her a blow-dry and style. She tipped me $350 for the service and then proceeded to go home and wash her hair. Three hours later, she came back to the salon and told the receptionist that she needed another blowout.Another time I took a call from a customer that wanted to know if I would do a shampoo in addition to a haircut. I told him shampoo service is included with all of my cuts. He then said he needed a shampoo from someone that had a lot of body hair, "particularly on the back of the hands and forearms". I told him I wasn't the guy he was looking for.E+E: What do you see trending at the moment with hair?JD: Michelle Obama seems to have started a pretty serious discussion about heavy blunt bangs. Ombre color is still happening, but clients are starting to push the color contrast even more now from very dark, working to extreme blonde ends.E+E: Working both in California and Portland, do you see any big differences in clientele?JD: California clients are looking to wear styles with an emphasis on heat styling. Portland hair is much more wash-and-wear due to the climate. I have found Portland clients to be much more loyal to their stylists than clients in California. When I was very new to Portland, I had an accident that caused me to break both arms, and most of my clients refused to have their hair done until I healed. In LA, they would have been onto the next best thing after a week.E+E: What's your favorite thing about Portland?JD: I like the creative culture of Portland. You can find just about anything you want here and when you get there, it's unique and it only takes 10 minutes to travel there.