MUSICEYES & EDGE

A CHAT WITH LA DEVISE

MUSICEYES & EDGE
A CHAT WITH LA DEVISE
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Constantly inspired by videography, streetwear and skateboarding, Alexander Millimeter has taken his passions and turned them into some sick video interviews. His company, La Devise based in San Fran has captured amazing moments.
E+E: Tell us about how you initially came up with La Devise. How has the mission changed since?Alexander Stadil: I need to go back a little in order to answer this. I've always been into skateboarding, graffiti, the whole street culture thing and when I was younger I started putting events together to promote that. I wanted to open a space/store where I could gather everything I was passionate about and build from there. Back then I didn't have the connections but most of all I didn't have the money so I basically started out my journey to get to that position. I won't go into details but it involves degrees, trees, internships, parties, saving up and all that good stuff. La Devise plays an essential part in this plan, it's a way of gathering the different things I do under one roof. Right now I'm more focused on the video making side but I do creative and marketing consulting as well as writing. I started out doing videos for fun and I realized it was a good opportunity to get my name out there and expand my network. Most of all it gave me a reason to interact with all these people, brands and medias I've been following and looking up to. I started La Devise and hustled my way to where I'm at now, which is nowhere near where I want to be but I'm not planning on stopping anytime soon. And to answer your question, the mission hasn't changed, it's all part of my evil master plan.La Devise Visuals - New Jack City from Alexander Millimeter on Vimeo.
E+E: You have interviewed some really dope people. Who would you say stands out the most in your mind?AS: Thank you. I'm blessed to have the opportunity to pick the people I interview so they're all people I respect and appreciate. I'll pick 6 if that's cool.Kevin, the founder of Purist Boutique in San Francisco, because we had an interesting conversation on retailing and it was my very first time interviewing anyone. Shouts to him for popping my cherry.. Pause. Kent from FTC because younger, when skateboarding was my everything, I would have never thought I'd be meeting and working with a legend like Kent Uyehara. Aaron de la Cruz because I love what he does and it took us about a year to be able to link, he's super busy but always kept me in the loop. Aaron Kai because he's wavy af and also I feel like I met him right before he really blew up and now he's doing big moves, it's just cool to witness. Travis Jensen and the SOS Mobb because they had me smoking backwoods and I ended up really high. I still managed and I think it turned out great. Also Goob Jonze, I met him at Agenda LBC and interviewed him about his brand Poursuite Goods and how he got selected by Jeff Staple's skillshare program. We just clicked on many levels and been supporting each other ever since. Shouts to him. Last but not least, I had the honor of interviewing Jeff Staple at the Agenda Show in Vegas last year and that was the coolest thing ever. I've been following him for years now and the way he handles business is simply on point.La Devise Interviews - Travis Jensen and the SOS Mobb from Alexander Millimeter on Vimeo.E+E: What projects do you have coming down the line?AS: I have a few projects coming. First up, just released is the Travis Jensen interview, then finishing up my interview with Aaron de la Cruz. I'm working on a short documentary on the shoe shiners of Market street in San Francisco too. I have something cooking with 40s and shorties, assisting a dope new web series on beatmakers called Alpha Beats, a music video coming up with Hunny Tinted, another video with Bl_nk Magazine and a polaroid/video project with fashion blogger Victoria LaMode and a few other models. I'm also working on a full-length documentary but I can't say much about it except that it involves skateboarding and that I'm really excited about it. I would follow me if I was you. Also opening my concept store in a few months. I try to keep busy, never not working type shit.

E+E: Coolest people you started following on Twitter/IG recentlyOn top of my head. @visualsbywillis and @photosbydirtbag because I respect their hustle, they're business oriented and super active. I think it's important to find a balance between doing it for the Art and actually making money. @ironlaks because I followed him recently, he's active and his work is dope. @brapford for his dope videos and his Leica game. Not recent but @briansin's feed is constant fire. I could go on and on especially with people from the Bay. @5pts, @evanthompsonphoto and the whole @flaskmob movement. @elvismade is dope too. The fotomish crew @travisjensen, @rastadave52, @bigvicphotosandfilms etc, etc.E+E: Last words?AS: Thank you for your interest in my work and to whoever is reading this, don't hesitate to reach out. Let's get this money.La Devise Visuals - Agenda Show New York from Alexander Millimeter on Vimeo.Also, shout out to the South of France and to the Bay.YEEE!Follow the kid on IG @kidfrench and for only videos @la_devise and twitter @la_devise.