What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
HAPPY 4/20! ONE OF THE BEST DAYS OF THE YEAR! WE CELEBRATE MOTHER NATURE’S FINEST PLANT, THE CANNABIS PLANT, ALSO KNOWN AS OUR GOOD FRIEND, MARIJUANA. IT’S AN EXCITING TIME IN THE WEED INDUSTRY! MORE STATES ARE ALLOWING RECREATIONAL SALES & THE THC MARKET IS GROWING IN EXPONENTIAL WAYS. WOMEN IN CANNABIS ARE EXPLODING THE INDUSTRY IN WAYS NEVER SEEN BEFORE. LET’S DISH IT UP EXTRA!! WE SAT DOWN WITH KEILANI YANAGIHARA AND CANNABIS CAROL, FOUNDERS OF ACTIVATION AGENCY, A CREATIVE CANNABIS MARKETING AND SALE AGENCY BASED IN LOS ANGELES.
EYES & EDGE: HELLO LAAAAADIES! SPILL THE BEANS… HOW DID YOU GET YOUR START? WHERE DID IT BEGIN? IT’S AN IMPORTANT STORY TO TELL, SO TELL IT! WHAT’S YOUR BACKGROUND AND HOW DID IT LEAD YOU TO STARTING ACTIVATION AGENCY? It all started with a passion for the plant and the people! KeiLani and Caroline instantly connected after meeting as sales colleagues at Ember Valley. They both come from the retail space, and bonded heavily over their mutual love for educating the consumer and using cannabis for wellness.
KeiLani has been a prominent figure in the Cannabis industry since 2007. With a wealth of hands-on experience ranging from working in high volume dispensaries to serving the top 1% of America, she has expertise in all aspects of cannabis retail management, strategic sourcing, brand building and product placement. Her reputation for knowledge and expertise flourished at 99 High Tide, where she gained recognition in Malibu's premier dispensary. As the market started to shift from medical to recreational in 2016, KeiLani adapted and moved into a Director of Sales role with “Chong’s Choice” Tommy Chong’s celebrity cannabis brand, then again leading sales with “Defonce” a luxury cannabis chocolate bar. Today, she leads a team of 50 statewide promotional salespeople, specializing in high-end brand representation and data-driven account management. KeiLani is passionate about business development and has strong industry relationships, driving A2's strategic partnerships and expansion. As an advocate of integrative healing and plant medicine, KeiLani is dedicated to helping others understand the benefits of cannabis. She is a native Angeleno and currently resides in Ventura County.
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Caroline began her journey in California working in Public Relations. She formerly exercised her Journalism degree at various PR firms before finding cannabis, and her background in public relations and writing fuels her capacity to create impactful partnerships, successful messaging, and well-rounded brand stories. She began budtending at mid-city LA dispensary, The Pottery, in 2017 as a part-time gig to supplement her modeling and acting work. Having fallen in love with the industry and the people, she quickly progressed and joined the management team, and decided she had found her true calling– plant medicine. Having been born and raised in Kansas, California has offered Caroline a different lifestyle and career than she ever could have imagined growing up in the Midwest. Attracted to the excitable and ever-evolving nature of the industry, Caroline believes that cannabis is medicine first and it is her passion to expand its accessibility to everyone nationwide. She sees her work as an opportunity to help brands reach their full potential and maximize their impact on consumers. EYES & EDGE: WHAT DOES YOUR AGENCY SPECIALIZE IN? WHERE ARE YOU FOCUSING THE GROWTH? Activation Agency specializes in meeting the consumer where they are, offering infield marketing and promotional sales all while gathering data points and demographics. A full circle pipeline to success– through the activation of all channels to maximize a brand’s presence, impact and overall market positioning. We focus on growing brands in and outside of dispensaries,building digital and tangible assets to engage with community and customers, sharing high level selling points and brand education. Our current business model is subscription based, which is something new for the cannabis industry, tech companies have seen the successful shift in their space, so we’ve run with it and so it’s been received really well. We’re well aware of the state of the industry, and financial restraints imposed on brands, cultivators and retail spaces alike, so we tried to be considerate of those, making our subscription easy to sign on and test out. We’re currently STACKING organically and looking forward to seeing the scalability in our model. EYES & EDGE: WHERE DO YOU HOPE TO SEE THE ENTIRE INDUSTRY IN 5 YEARS? More stable. More brands with integrity. People in charge approaching the industry from a space of wellness and respect for the medicine. Companies that prioritize reversing the negative impact of the war on drugs– with more social equity, minority and women-owned businesses leading the way. EYES & EDGE: WHAT’S A GROWING POINT WE ARE ALL ABOUT TO FACE IN THE CANNABIS INDUSTRY? HOW DOES FEDERAL LEGALIZATION CHANGE THE MARKET AND INDUSTRY? Customer retention– so many brands are unable to hold onto customers due to the volatile market, influx of new products and brands, inconsistent products, and the challenges faced when scaling to new markets & maintaining quality control across them. Federal legalization will change many things– nationwide standards, banking, general regulations and regional competition. FUN QUESTIONS: DREAM HOUSE, DREAM LOCATION? KeiLani: My dream house lives at the end of a long dirt road, with big tropical trees arching over the long driveway lined with 6 foot tall wild flowers on the way down to the beach front property — no neighbors. It’s off the grid and powered by solar and wind. We live off the land, growing everything we eat, use or need, including cannabis… duh. We reuse our gray water to irrigate the garden and waste nothing. We have a bath in the greenhouse for daily soaks, a reading nook and an entire tea shelf. The beach is my backyard and the ocean is my alarm. Honey bees on the property, and my cup overfloweth. Completely sustainable, all on own. That is my dream home <3 Caroline’s dream house is a beachfront property nestled somewhere along the coast in Southern California. Revitalized by the air and the water, she craves the energetic charge of the sun, sea, sand and stars to live her most optimal life. Bright, white and modern design accented with funky and bohemian flair, with at least 3 cats and a built-in meditation room, along with a creative studio where she does it all- writes, shoots, DJs, paints and works.
